21A – Reading Reflection No. 2

I read "The Art of Social Media: Power Tips for Power Users" by Guy Kawasaki

1) What was the general theme or argument of the book?

This book was about the emphasis on social media that businesses should focus on in order to get their name out their more, advertise their brand, and gain more attention.

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

I think this book definitely connected with what I am learning in class because it focused on the stress of social media in order to promote your business and in class we have been learning about how to get your name out their and how to attract attention to your business. I think it enhanced what I am learning because it went into more specifics than the class usually does and focuses on topics more in depth.

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

My assignment I would create for this book would be to make a social media page, either Twitter, Facebook, or Instagram for the opportunity we have been using for most of our assignments and use specific strategies and tactics from this book in order to make your page successful.

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

My biggest surprise I learned from reading this book was that Pinterest is the second most popular website used to promote oneself. I would have assumed Facebook, Twitter, or Instagram because I do not hear people talk about Pinterest often at all.